Electrolux launched the Better Living Program in 2019 as an 11-year action plan that aims to shape better and more sustainable living around the world. Its focus is an evolving list of 100 bold actions that we pledge to undertake by 2030. These actions represent our commitment to the four clear targets we have defined across the categories of Better Eating, Better Clothing Care, Better Home Environment, and Better Company.
As we look towards 2030, we are turning to the very people who will be setting up their own homes between now and then: the youth of today.
We have conducted a study with almost 14,000 young people – asking them to share their views on sustainable living now and in the future.
We have also assembled a Team of Change-Makers, where a group of young people eager to drive positive change are sharing a forum with established change-makers and key figures at Electrolux, with the aim of exploring better solutions for tomorrow.
See the findings of the study, download the Change-Makers Report, and learn more about the initiative here:
The Better Living Program. Our action plan for better and more sustainable living around the world. The focus is an evolving list of 100 bold actions that we are working on towards 2030 to steer us towards our four main targets. The 100 actions will include collaborations with partners, industry experts, respected changemakers – even other brands – around the globe. Because to spark sweeping change requires looking beyond ourselves.
Better Clothing Care
Better Home Environment
We want to help consumers adopt more sustainable habits in their everyday lives. But to effectively drive change, we need to understand the gap between green intentions and actual behaviors. In a global survey, we’ve investigated attitudes and concerns related to eating, clothing care and the home environment.
The Better Living Program is a project by Electrolux that explores better eating, better clothing care, and better wellbeing at home – along with how Electrolux can better its own operations, sustainably. If you have any questions about the program, please write to us at: email@example.com