We know people want to make more sustainable choices when it comes to laundry care but we’re also aware of barriers in the way.
Firstly, most eco washing cycles are inconveniently long. So we get it. Since you’re busy and have limited time to devote to laundry care in your everyday life, you’re more likely to choose a shorter, more convenient option even though it’s more energy-demanding.
Secondly, old laundry care habits die hard. Many of us are still stuck in traditions passed down the generations, such as choosing to wash at 40°C or 60°C to ensure clean results. This idea of clothes not getting clean enough at lower temperatures comes from a time when washing machines weren’t as efficient as they are now. But times have changed. And the problem with sticking to higher temperatures is more energy is used and fibers in the garments get damaged.
With our focus on creating more sustainable living, we want to break down both these barriers and empower you to make better choices when it comes to garment care. Through this action, we can do just that. Our new 59–minute 30°C washing machine program not only saves more than 30% energy compared to a cotton 40°C cycle – but also helps clothes last longer, saves time and gives effective cleaning results.
If you’re going out to find this program, it’s named “OKOpower” in our AEG range and “Ultrawash” in our Electrolux range and is already available within the European market on our 8000 and 9000 series (AEG) and PC800 and 900 (Electrolux) washing machines. But we won’t stop there. We’ll be rolling the program out beyond Europe soon.
We’re happy to be empowering consumers to be kinder to clothes and the planet.