2030 target: Make sustainable eating the preferred choice

We want to inspire people to eat, source and care for food in a way that benefits both people and planet—without sacrificing enjoyment.


Better Eating

Food is the single most critical factor when it comes to our health. It is also critical to our planet’s health, with the food industry accounting for one third of global energy consumption and over 20 percent of emissions.* All the more shocking, then, that 30 percent of the food we buy is thrown away,** even though one-ninth of the world is going to sleep hungry each night.*** That is why we aim to help people make better eating choices in ways that are effortless and enjoyable.

Sources:

*UN SDG, 2018 **UN SDG, 2018 ***Food Aid Foundation, Hunger Map, 2019  

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“We always try to find better solutions for food preservation. But sustainable eating is also about changing behavior. It’s about taking small steps for a bigger cause.”

Hanna Nykänen

Food Preservation Expert — Electrolux, Sweden


Our focus areas

To effectively guide us towards our target of making sustainable eating the preferred choice, we need to change the ways we consume and handle food. To help make every meal a conscious act of better living, we need to drive change by educating consumers, exploring new technologies, and working with partners who share our goals. We will focus the actions we take on three areas – reducing food waste, healthy eating and food experiences.

Our focus areas for Better Eating are:

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Reduce food waste

Work to reduce food waste in every way we can.

We’re in a position to drive real change in homes around food waste.

Part of this means constantly exploring new solutions for storing, preparing and preserving food to keep it as fresh as possible for as long as possible.

But this is just one part of our plan to take on the issue. Another is by using our platform to inspire consumers. We want to share practical knowledge on how everyone can reduce food waste in their own kitchens, by showing ways to store food, as well as how to prepare delicious snacks and meals with ingredients and leftovers that might otherwise be discarded.

To increase the impact, we will continue to create conversation around the food waste issue and join forces with partners who share our passion and commitment to tackling the problem.

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Healthy eating for you and the planet

Inspire more plant-based eating and minimize nutrition loss in cooking.

We believe we can make healthy eating more desirable, more accessible and simply effortless.

One important aspect of this is encouraging people to choose more plant-based foods. To do this, we want to raise awareness of both the environmental damage caused by the food industry and decreased nutrition in modern diets to help consumers make more healthy and sustainable choices when it comes to what food they buy and eat.

At the same time, we will continue to develop preservation solutions and cooking methods that enhance plant-based eating to encourage consumers to move towards a diet that is kinder on both health and the planet.

We’ll also continue with our community investment efforts to inspire sustainable eating and cooking and help people in need through our Electrolux Food Foundation and its global partners.

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Improved food experiences

Enhance the experience of eating sustainably through enriched tastes, textures and colors.

We want to improve the tastes, textures and colors of sustainable, healthy foods to make people consciously choose them as their preferred option.

To enhance the taste experience for the consumer, we will explore exciting new possibilities of the connected kitchen and introduce innovations that make it enjoyable and effortless to create healthy meals.

With our culinary knowledge and expertise, we will also work with chefs to develop and launch recipes that introduce new and exciting tastes to the food palette and help consumers to choose perfect alternatives to unhealthy or carbon-intensive meal choices.

By improving the food experience through new tastes and connected cooking technologies, we can encourage healthy eating habits that are more enjoyable than ever before.

100 Actions

The Better Living Program. Our action plan for better and more sustainable living around the world. The focus is an evolving list of 100 bold actions that we are working on towards 2030 to steer us towards our Taste target: Make sustainable eating the preferring choice. The 100 actions will include new products, services and global initiatives for better and more sustainable living as well as collaborations with other parties. Because to spark sweeping change requires looking beyond ourselves.

The Better Living Program is a project by Electrolux. If you have any questions about the program, please write to us at: betterlivingprogram@electrolux.com