Poor air quality has become a widespread risk to human health. According to the UN, 92% of people live in places where pollution exceeds recommended limits. While we spend much of our time indoors — on average, about 16 hours a day* — this only makes matters worse. Due to inadequate ventilation and floor hygiene, the concentration of harmful pollutants indoors can often be up to five times higher than outdoors.* This doesn’t have to be the case. And we can undertake efforts to improve people’s wellbeing at home.
* Source: BEAMA – My health My Home
To guide us towards our target, we’re going to work to raise awareness amongst consumers about better home environments, driving the message through innovative solutions, bold actions and strong partnerships. Our focus areas for Better Home Environment are:
Maximize the wellbeing of the sanctuary that is the consumer's home.
At Electrolux, we are committed to helping people maximize the wellbeing of the sanctuary that is their home. Achieving this requires the tearing down of walls: those separating people’s desires from their actions because of an “effort” gap.
That’s why we are determined to create solutions that are so effortless that making sustainable and healthy choices in one’s everyday life is more than easy: it’s enjoyable.
We will continue providing effective solutions for air, water, and floor cleanliness that lower the barriers for sustainable and better living, and we will aim to inspire rewarding home care habits that deliver wellbeing from wall to wall.
When it comes to innovation, we’ll continue to advance our smart solutions – such as air monitoring and optimization systems that adapt to users’ living behaviors – and we’ll explore new ways to connect with and customize such products.
Drive societal change that will improve the home environment for people around the world.
As a company renowned for being sustainability leaders in manufacturing as well as being a company that produces domestic appliances, we are in a unique position to drive societal change that will improve the home environment for people around the world.
We are committed to using our voice in this domain to elevate awareness about issues of indoor air, water and floor hygiene. We want to be pioneers by asking the right questions, getting some answers, and finding out what more we need to know to ensure wellbeing at home is broadly accessible and actionable.
In addition to engaging with researchers, we will put industry standards under the microscope and explore whether legislative change should be called for.
Importantly, we will strive to share what we know and what we come to learn – because the more the world understands the need for better conditions at home, the more progress we can make, together, in spreading knowledge, sustainable habits and innovative technologies to help realize sustainable and optimized wellbeing in more people’s homes.
Minimize the impact of our solutions in such a way that home comfort and care for the environment doesn't become a trade-off.
While most agree that heating and cooling appliances help create a sense of wellbeing in the home environment, it doesn’t come without a cost. We know that such appliances are contributing to global warming.
For that reason, Electrolux is determined to minimize that impact, such that clean air and more comfortable temperatures inside the home don’t have to become a trade-off with the wellbeing of our wider home: the environment.
We want people to know that how they choose to cool or heat makes a difference. We want to show them how to optimize indoor climate for individual needs with a lower energy impact. At the same time, we will continue pursuing research into temperature control technology to ensure we’re bringing such advances into people’s homes.
To take this a step further, we’ve submitted a phase-out plan to the UN’s Cool Coalition initiative, pledging to replace high-impact greenhouse gases in all of our appliances with lower-impact gases.
The Better Living Program. Our action plan for better and more sustainable living around the world. The focus is an evolving list of 100 bold actions that we are working on towards 2030 to steer us towards our Wellbeing target: Make homes healthier and more sustainable through smart solutions for air, water and floors. The 100 actions will include new products, services and global initiatives for better and more sustainable living as well as collaborations with other parties. Because to spark sweeping change requires looking beyond ourselves.