Youth of today: Let’s explore a better future together

Better Living in 2030

The food and agricultural sector accounts for about 30% of global energy use, yet one-third of all food produced for human consumption is lost or wasted every year.* Over the past 20 years, the number of purchased garments has quadrupled, yet 90% of clothes are thrown out before they need to be.**

These are just some examples that point to one important truth.

The way we live needs to evolve

As a global company present in millions of homes, our mission is to help empower everyday living, such that all the small choices we make at home – choices that should feel intuitive and enjoyable – can amount to something significant.

As we look towards 2030, we want to turn to the very people who will be setting up their own homes between now and then: the youth of today.

We believe that age means nothing when it comes to change. By understanding the hopes and dreams of young people, we can help realize the future they want – and deserve. Their desires, their choices, and their behaviors shouldn’t be overlooked. By actively hearing them out, we can make a bigger impact, together, shaping the evolution of better living for generations to come.

Know a future change-maker? They can share their thoughts about the future, below.

* Food and Agriculture Organization of the United Nations, 2017: “Global Initiative on Food Loss and Waste”

** Food and Agriculture Organization of the United Nations, 2011: “Energy-Smart Food for People and Climate – Issue Paper”

To the younger generation

Through the following two steps, we invite you to help us shape a future that is better geared towards you.

Step 1: Hear your thoughts

We are conducting a global survey to better understand the hopes and dreams of young people around the world.

To help us create solutions that aim to meet your wants and needs, we first need to learn about the world from your perspective: how do you want to be living when it comes time to set up homes of your own?

In addition to the global survey, we are also collecting some responses on this page. We want to hear about your hopes and dreams as you look to the future. If you’re between the ages of 15 and 20, please fill out the questionnaire below to tell us what better living means to you.

Step 2: Explore solutions with you

Join the Team of Change-Makers to explore solutions for better living.

We are looking for young people to join the Team of Change-Makers. The team will be a collaboration between you – young minds who want to be at the forefront of positive change – key experts at Electrolux, and leading change-makers already making a difference today.

From the pool of applicants, we will invite up to eight youths from around the world to join a series of digital exploration sessions aimed at finding sustainable solutions for better living in 2030 and beyond.

Sign up now for your chance to become one of our change-makers.

So, what is an exploration session? And what will the Team of Change-Makers do? Find all you need to know, here:

Help us shape a better future

Your turn to run the world is coming, but your perspective is needed now.

Young minds aged 15 to 20: take the opportunity to share your hopes and dreams with us so we can explore the future together.

If you’re passionate about being at the forefront of positive change, why not apply to be part of a global team of influential change-makers. The selected candidates will take part in exploration sessions to explore solutions for better living in 2030 and beyond. 

If you are aged over 20, you won’t be able to join this initiative, but we encourage you to apply for our internship program: GET. Read all about it here. And we still want to hear your thoughts about better living, so be sure to connect with us on social media.

Note: Please answer the questions in English.

Fill in your age*

14 years and below

15-17 years

18-20 years

21 years and above


Question 1 of 5

What are your dreams and hopes for your future life at home?

300 characters left


Question 2 of 5

In your opinion, what are the biggest problems with our current way of living?

300 characters left


Question 3 of 5

What do you think will help people eat more sustainably in the future?

300 characters left


Question 4 of 5

How do you think the way we buy, use and care for our clothes can become more sustainable in the future?

300 characters left


Question 5 of 5

What motivates you to help create a positive change towards a more sustainable way of living?

300 characters left

Your Information

Please fill out your information in order to submit your answers to the questionnaire.


Email address*

Country of residence*

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Interested in being part of the Team of Change-Makers to explore a better living in 2030?

We are selecting people aged between 15 and 20 to join a team with some of today’s most influential change-makers – to explore potential solutions for better living in 2030. Please note that the exploration sessions are held in English and require a good understanding of written and spoken English, but no need to be a native English speaker.

Yes, I am interested

By completing this online form, you are providing personal information to AB Electrolux. We may disclose your personal information to various Electrolux Group entities, who are located across different continents worldwide, as described in our privacy policy. View our Data Privacy Statement to see how we collect and handle your personal information within the Electrolux Group through this website, including how you may contact us and access the personal information we hold about you.

By checking this box, I confirm that I have received, read and understood the Data Privacy Statement. I also authorize and consent to the use of the personal information for the purposes identified in the statement and understand that my information will be shared within the Electrolux Group.

I have read and accept the terms & conditions of Better Living 2030.

An open letter to the future generation

Dear youth of today,

In recent years, we’ve seen you come together like never before. You’ve shown us the power of your passion, and it’s inspiring to know that you’ll bring this energy as tomorrow’s business leaders, consumers, politicians, voters, parents and teachers.

Your turn to run the world is coming, but your perspective is needed now.

At Electrolux, we are setting out to shape better living with ambitious targets for 2030. The future we want to realize is a future for all of us to long for – but especially you. You are the ones who will be setting up your own homes soon, and you are the ones who will live with the consequences of choices today

That’s why we need you. Because we can’t imagine we know you better than you know yourselves. We can’t assume you think in the same ways as your parents. But we do believe that you are passionate about making sustainable eating habits easier and more rewarding, about reducing food waste and the environmental impact of food, and about making your clothes last longer for the planet’s sake. We also imagine you see your future homes as healthy sanctuaries where you can relax and recharge.

By understanding your views and aspirations, we can use our platform and resources to help shape a better, more sustainable tomorrow – a tomorrow that’s yours.

As a company with a presence in hundreds of millions of homes, we have an opportunity to create change. That’s why we want to act before it’s too late. We want to do what we can to get you and forthcoming generations closer to the version of the future that you want and deserve.

Join us in a collaboration for a brighter future. Let’s make it happen, together.

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The Better Living Program is a project by Electrolux. If you have any questions about the program, please write to us at: