Youth of today: Let’s explore a better future together

Better Living in 2030

The food and agricultural sector accounts for about 30% of global energy use, yet one-third of all food produced for human consumption is lost or wasted every year.* Over the past 20 years, the number of purchased garments has quadrupled, yet 90% of clothes are thrown out before they need to be.**

These are just some examples that point to one important truth.

The way we live needs to evolve

As a global company present in millions of homes, our mission is to help empower everyday living, such that all the small choices we make at home – choices that should feel intuitive and enjoyable – can amount to something significant.

As we look towards 2030, we want to turn to the very people who will be setting up their own homes between now and then: the youth of today.

We believe that age means nothing when it comes to change. By understanding the hopes and dreams of young people, we can help realize the future they want – and deserve. Their desires, their choices, and their behaviors shouldn’t be overlooked. By actively hearing them out, we can make a bigger impact, together, shaping the evolution of better living for generations to come.

* Food and Agriculture Organization of the United Nations, 2017: “Global Initiative on Food Loss and Waste”

** Food and Agriculture Organization of the United Nations, 2011: “Energy-Smart Food for People and Climate – Issue Paper”


To the younger generation

Through the following two steps, we invite you to help us shape a future that is better geared towards you.

Step 1: Hear your thoughts

We are conducting a global survey to better understand the hopes and dreams of young people around the world.

To help us create solutions that aim to meet your wants and needs, we first need to learn about the world from your perspective: how do you want to be living when it comes time to set up homes of your own?

In addition to the global survey, we have also collected some responses on this page. We asked youths between the ages of 15 and 20 to fill in a questionnaire about what better living means to them.

Step 2: Explore solutions with the youth of today

We are putting together a Team of Change-Makers to explore solutions for better living.

Through the questionnarie on this page (form now closed), we asked youths to apply to join the Team of Change-Makers. The team will be a collaboration between  young minds who want to be at the forefront of positive change, experts at Electrolux, and leading change-makers already making a difference today.

From the pool of applicants, we will invite up to eight youths from around the world to join a series of digital exploration sessions, aimed at finding sustainable solutions for better living in 2030 and beyond.

We have now closed the application process for the Team of Change-Makers. In September, we will launch both the results of the global survey and announce which eight young people, out of the 406 applicants, will join us in exploring better living for the future.

An open letter to the future generation

Dear youth of today,

In recent years, we’ve seen you come together like never before. You’ve shown us the power of your passion, and it’s inspiring to know that you’ll bring this energy as tomorrow’s business leaders, consumers, politicians, voters, parents and teachers.

Your turn to run the world is coming, but your perspective is needed now.

At Electrolux, we are setting out to shape better living with ambitious targets for 2030. The future we want to realize is a future for all of us to long for – but especially you. You are the ones who will be setting up your own homes soon, and you are the ones who will live with the consequences of choices today

That’s why we need you. Because we can’t imagine we know you better than you know yourselves. We can’t assume you think in the same ways as your parents. But we do believe that you are passionate about making sustainable eating habits easier and more rewarding, about reducing food waste and the environmental impact of food, and about making your clothes last longer for the planet’s sake. We also imagine you see your future homes as healthy sanctuaries where you can relax and recharge.

By understanding your views and aspirations, we can use our platform and resources to help shape a better, more sustainable tomorrow – a tomorrow that’s yours.

As a company with a presence in hundreds of millions of homes, we have an opportunity to create change. That’s why we want to act before it’s too late. We want to do what we can to get you and forthcoming generations closer to the version of the future that you want and deserve.

Join us in a collaboration for a brighter future. Let’s make it happen, together.

Jonas signature

Jonas

CEO ELECTROLUX

The Better Living Program is a project by Electrolux. If you have any questions about the program, please write to us at: betterlivingprogram@electrolux.com