Hjalmar Ståhlberg Nordegren and Tove Chevalley
Combining our expertise on food preservation with Karma’s technology and knowledge of food waste, we’ve collaboratively launched a connected fridge that allows consumers to buy perfectly edible but close-to-expiring food from supermarkets or restaurants, at a discounted price. As an action, we’ve already installed 45 Karma fridges across Sweden. And we won’t stop there — our plan is to expand across Europe too.
The fridge stores unsold food for consumers to buy at the end of a working day for a lower price via the Karma app. We believe it’s an innovative solution that galvanizes the first zero-food-waste generation and helps both consumers and the food industry take bigger responsibility for tackling the food waste issue. Fact: During our pilot, 67% more food that was near its expiry date — but still perfectly edible — reached the tables of consumers.** It feels good to rescue unsold food with Karma. ** Based on comparative data from a Stockholm supermarket (taking part in the Karma pilot program) over an 11-month period, before (2018) and after (2019) the fridge was installed.